Design Process
The approach behind each project.
01. Concept Development
This stage focuses on gathering possibilities and establishing direction. Sketches allow me to quickly test layouts, compositions, and creative approaches before moving into digital development.
Queen Victoria’s Porter Logo Sketches
Apple Infographic Sketches
Absolut Vodka Sketches
02. Design Exploration
This stage involves transforming sketches into digital form and building out layouts, typography, and composition. I explore different design directions and begin shaping the visual identity of the project.
Queen Victoria’s Porter Packaging In-Progress
Queen Victoria’s Porter Bottle Mockup In-Progress
Apple Infographic In-Progress
Absolut Vodka In-Progress
03. Final Outcome
This stage involves refining the selected concepts into final designs that communicate the idea with clarity and consistency. I present the pieces as complete solutions ready for their intended purpose.
Queen Victoria’s Porter Final Packaging Front
Queen Victoria’s Porter Final Packaging Back
Apple Infographic Final Print
Absolut Vodka Final Print
Featured Work
Explore selected branding, advertising, and editorial content.